Nigeria, Nov. 19 -- As Nigeria's digital communication landscape continues to expand, public relations professionals are increasingly embracing authentic storytelling as a core strategy for shaping public perception and building long-term trust.

The shift marks a clear departure from traditional publicity tactics that relied heavily on press statements and controlled messaging.

For communications specialist Nene Bejide, who was recently honoured at the Nigeria Digital PR Summit, the rise of storytelling reflects a deeper understanding of how today's audiences consume information.

She says Nigerians, especially those in online communities, are drawn to clarity, sincerity, and human-centred narratives that feel genuine, not rehearsed.

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