Nigeria, April 16 -- The place of promotion

This is the third in the series of articles being written to advise the President of the Federal Republic of Nigeria on what must be done in order to grow the non-export volume to match and even surpass that of crude oil and gas exports. The focus of this article has to do with policies the government must implement to support the promotion of Nigerian products in the export market. The policies relating to the aggressive promotion of non-oil exports are aimed at growing non-oil exports through the creation of demand for Nigerian products. This involves the creation of awareness about the exportable products of Nigeria in various export markets around the world.

Since the government cannot pro...