Nigeria, March 31 -- Nigeria, Africa's largest economy, has long relied on imports, often at the expense of local industries.

However, in a world where self-sufficiency and national branding are becoming increasingly critical, promoting 'Made in Nigeria' is no longer just a patriotic slogan-it is an economic necessity.

Strengthening local production, enhancing competitiveness, and boosting consumer confidence in homegrown goods will create jobs and drive industrialisation and economic resilience.

Despite notable strides in local manufacturing, agriculture, and services, Nigerian products face challenges competing with imports.

A well-structured strategy is required to change this narrative-involving government intervention, private se...