Nigeria, Nov. 29 -- Medical professionals have reported a sharp rise in the number of Nigerian men seeking anti-ageing procedures, surpassing women.

This shift was revealed at a press conference held by Skinetics, a Lagos-based aesthetic clinic, ahead of the launch of its Abuja branch.

The medical doctors said the trend marks a significant shift in the country's conventional beauty and wellness landscape, which female clients had mainly driven for years.

Founder and Chief Executive Officer of Skinetics, Bruce Nwachie, said men are now embracing anti-ageing and cosmetic treatments at levels previously unseen.

"Anti-ageing is the key thing in the industry. Yes, people are doing BBL and rhinoplasty, and big breasts and all that; in all, ...