Nigeria, May 6 -- Nigerian fashion entrepreneurs have renewed calls for stronger government support for local enterprises, emphasising the global potential of Nigerian cultural attire if backed by sound policies and funding.

The call was made in Abuja on Saturday during the official launch of URAH Luxury Apparel, a fashion brand dedicated to fusing Nigeria's cultural heritage with contemporary luxury design.

The launch event celebrated the brand's mission to spotlight indigenous fabrics-especially adire-while pushing Nigerian creativity onto the global fashion stage.

During the launch, Sarah Martins, founder of Urah Luxury Apparel, highlighted the urgent need for favourable government policies, access to capital, and capacity-building ...