Nigeria, Sept. 22 -- In a previous article I wrote in 2020 titled "A global brand positioning strategy for Nigeria," I argued that Nigeria was not just the largest country in Africa with a population of over 200 million people, it also has a larger percentage of arable land (33 per cent) than any other country in Africa. With this advantage, I added that Nigeria could become the Food Basket of Africa.

It was Alfred Paul Ries (1926-2022), the foremost American marketing professional and author, who taught me the secrets of building successful global brands, and he told me that Nigeria can become an economic power in the world, citing Singapore and China as case studies.

Al Ries was the cofounder and chairman of the Atlanta-based consulti...