Nigeria, Feb. 14 -- More than 51 per cent of Kano residents rely on radio as their primary source of information, a study has revealed.

The Sahel Centre for Information, Media, and Development Research (SCIMDER) conducted the study. Isah Nasidi, the centre's head and research team lead, said the study also examined media consumption trends in 2024.

"The study found that despite the growth of the internet and social media, radio remains a key information source, with 51 per cent of respondents actively tuning in.

"Urban dwellers listen more frequently than rural residents, while men in rural areas consume more radio information than women," Mr Nasidi said in a statement.

He said the researchers surveyed 737 respondents across nine loca...