Nigeria, Oct. 16 -- A new debate about wealth and values is trending in Nigeria's pop culture.

It pits two of the country's most recognisable businessmen, Pascal "Cubana Chief Priest" Okechukwu and Cosmas Maduka, founder of the Coscharis Group, on opposite sides of a generational divide.

The phrase at the centre of the argument, "Money na Water", has evolved from a viral catchphrase into a broader cultural statement about how Nigerians think about success and spending.

The slogan "Money na Water" gained traction in April 2024, when the nightlife entrepreneur was arraigned by the Economic and Financial Crimes Commission (EFCC) for alleged naira abuse.

After being granted N10 million bail, Cubana Chief Priest took to Instagram to thank ...