Nigeria, March 25 -- In just over two weeks, 'Love in Every Word,' the latest romantic drama from Omoni Oboli, has become a sensation, racking up over 17 million YouTube views and igniting a cultural wave.

Since its premiere on 7 March, the film has dominated conversations, not just for its heartfelt storytelling but also for a single word that has taken on a life of its own-"Achalugo."

From viral memes to heartfelt debates, social media is brimming with interpretations, proving that sometimes, all it takes is one word to leave an unforgettable mark.

The film, which stars BBNaija's BamBam and Nollywood's Uzor Arukwe, follows Chioma, a career-driven Lagos woman who falls for Obiora, a man embodying the traits she once resented in her fa...