Nigeria, Oct. 16 -- Lagos is getting ready to host a different kind of celebration this December that puts customers, not brands, at the centre of attention.

The Bvndle Rewards Festival, which will be held on 8 and 9 December at the Landmark Event Centre, will combine conversations, creativity, and concerts.

Organisers describe it as a festival honouring the bond between businesses and those who keep them alive.

The two-day event, expected to draw over 10,000 guests, will feature brand showcases, interactive sessions, games, giveaways, and live performances from Teni, Chike, Fola, Mavo, Dope Caesar, and other top Nigerian artistes.

But beyond the music and lights, organisers say the event aims to start a deeper conversation about how ...