Nigeria, Sept. 29 -- Music executive and Mavin Records boss, Michael "Don Jazzy" Ajereh, has opened up on how he discovered and signed Afrobeats sensation Sarah "Ayra Starr" Aderibigbe.
Don Jazzy signed the "Bloody Samaritan" hitmaker in 2020, when she was 18.
In 2022, she rose to fame with the global success of "Rush," cementing her place as one of Afrobeats' fastest-rising stars.
Speaking in the second episode of the "Exho Podcast," which was uploaded to YouTube on Friday, the 42-year-old producer said he first came across Ayra Starr's talent on social media.
This, the Delta-born, said convinced him to bring her into the Mavin Records fold.
He said, "For somebody like Ayra Starr, there was a space for a teenage Afrobeats superstar ...
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