Nigeria, Dec. 1 -- The Lagos-based football club, Sporting Lagos, a newcomer to the Nigeria Premier Football League (NPFL), has brought more vibe and energy than 10-year veterans.

Though not the first privately owned club in the NPFL, Sporting Lagos has woven its progress to create a community with its fans, not only those based in Lagos. The club's vision is "We want to spend the next 40 years building generations of football talents in Nigeria."

The action points have been a unique home experience and the immediate availability of club paraphernalia online and offline. They have also partnered with some brands to make their home games a family-oriented experience because you see people with wives and children and expatriates in the st...