Nigeria, May 4 -- Minister of Art, Culture, and the Creative Economy Hannatu Musawa has unveiled a far-reaching cultural diplomacy and tourism rebranding campaign titled "Destination 2030."

This ambitious initiative aims to position Nigeria as a premier global destination for art, culture, tourism, and the creative economy.

The initiative was officially launched and approved by President Bola Ahmed Tinubu during a Federal Executive Council (FEC) meeting in February 2025.

The programme has since been adopted as Nigeria's official Global Soft Power and Tourism Brand.

Following the launch, the Ministry of Art, Culture, Tourism, and Creative Economy recently hosted a Destination 2030 Strategic Stakeholders Retreat at the Ikogosi Warm Spri...