Nigeria, May 23 -- The more events unfold, the more glaring the gap for communications professionalism in Nigeria's leading institutions.

Every public-facing business needs at least one communications professional in its employment or consulting role. The idea that only heavily regulated entities like the financial services or telecoms sector need professional communication support is a faulty mindset that needs to be buried. Businesses need to invest in expert support, including public institutions like the Joint Admissions and Matriculation Board (JAMB) and media organisations like Arise TV.

We all witnessed the reckless and unsympathetic manner in which the official JAMB handle, @JAMBHQ, announced the unfortunate exclusion of nearly ...