Nigeria, Aug. 16 -- We pride ourselves on having a large market in the South-East. Numbers and statistics support this claim. When I was in the telecom industry, Onitsha was a big revenue centre for the telcos.

However, we cannot say that brands benefiting from the huge South-East market have shown enough good faith in their social investments decision-making, and this is baffling.

Lagos, Abuja, and Port Harcourt usually receive a large chunk of corporate sponsorships from major Nigerian brands, to the neglect of the South-East market, which can be likened to the goose that lays the golden egg.

We once had MTN as the title sponsor of Enugwu-Ukwu Igu-Aro and the other associated festivals. That relationship stopped and no other brand ha...