Nigeria, March 28 -- Every filmmaker dreams of breaking box office records and generating buzz for their film project and would pull out all the stops to achieve this.

With this desire, some even blur the lines between decency and acceptability, as a good idea on paper can be a disaster when executed.

Celebrities and filmmakers depend on hype and PR stunts to grow their brands and project their films.

Some go as far as creating fictitious fights; some feign death to promote their work (think singers Skibii and Oladips), while others even create scandals in the quest for attention.

In recent years, a fresh marketing trend has emerged in Nollywood, promoting movies on the wings of publicity stunts, either orchestrated by filmmakers or t...