Nigeria, Aug. 30 -- On Wednesday 27, August, the Africa Global Public Relations Week began in Nairobi, Kenya, on a very powerful note. I had the honour of addressing the gathering of brilliant minds from across the world as a panelist. I told the gathering my reservation that for us to reclaim the amazing power of the Public Relations practice, we must get down again to some brilliant basics. They didn't see me coming! When we come to conferences like this, we often love to deal with the latest buzz words such as PR & AI, PR and Deep Fake, Storytelling, New Metrics for Measurement and Evaluation, etc. Good stuff, no doubt. However, we often forget that the brilliant basics are more powerful and enduring than the emerging buzzwords in our ...