Nigeria, July 2 -- A Nigerian-led campaign has clinched the prestigious title of West Africa's Best Public Relations Campaign at the 2025 SABRE Awards Africa.

The ceremony honours superior achievement in branding, reputation and engagement, marking a significant milestone in the region's public relations landscape.

Organised by PRovoke Media and hosted during the 50th anniversary of the African Public Relations Association (APRA) in Mombasa, Kenya, the SABRE Awards are widely recognised as a global benchmark for excellence in public relations.

Held annually across regions, including North America, EMEA (Europe, Middle East, and Africa), Asia-Pacific, Latin America, and Africa, and at the Global SABRE Awards, the platform celebrates cam...