Nigeria, Feb. 4 -- Nigerian actress and singer Omotola Jalade-Ekeinde has weighed in on the ongoing debate over the marketing strategies filmmakers and actors use to promote their movies in cinemas and on streaming platforms.
PREMIUM TIMES reported that the discussion gained traction after filmmaker Kunle Afolayan stated at the Lagos Business of Film Summit that he would not resort to dancing to promote a film.
Afolayan described the relentless demands of constant content creation required for modern film promotion as unsustainable.
But his colleague, Funke Akindele, responded to the remarks, saying she was not standing in the way of his progress and stressing that "the sky is wide enough for everyone to fly."
Afolayan later clarified...
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