New Delhi, Nov. 25 -- From Building Skylines to Crafting Experiences: Setu Group Director Expands Design Ethos into Strategic Hospitality and Indulgence
Udaipur (Rajasthan) [India], November 25: For two decades, Harnil Shah's career has been defined by engineering precision and visionary design as he guided the Setu Group-a 40-year legacy brand-in shaping Gujarat's real estate landscape. Now, the Director of Business Development is leveraging that same expertise to forge a bold new path, proving that the principles of excellence, expertise, and elegance can transcend traditional industry boundaries.
A New Philosophy of Place and Purpose
Shah's new venture, the Barmer Wines and Gogunda Whisky estate near the serene lake of Madarda village in Udaipur, is not merely a diversification; it's a strategic reinterpretation of the Setu Group's design-forward ethos. The project is conceived as a masterclass in experiential living, where architecture, nature, and hospitality blend seamlessly.
"Environments should be crafted with intention," is the unspoken philosophy behind the estate. Just as Shah championed nature-integrated designs like the celebrated Ananya Villas in Gandhinagar, the Udaipur project is rooted in its locale. Every element-from the spatial layout of the retreat to the promise of fine dining and luxury villas-is shaped to foster tranquillity, indulgence, and a deep connection to place.
Translating Design into New Destinations
This new direction showcases Shah's entrepreneurial agility and his ability to apply a high-level design language to entirely new business models.
Architectural Innovation Meets Hospitality: The estate will eventually introduce luxury villas for extended stays, complete with curated experiences. This marks a strategic transition from designing structures that shelter to designing destinations that inspire and immerse.
Rooted Identity: The venture establishes a refined yet deeply regional identity. While the initial wine vintages are sourced from Nashik, the ultimate plan to cultivate on-site vineyards (including a unique pomegranate wine) and develop Gogunda Whisky draws direct inspiration from Rajasthan's cultural richness and unique terroir.
Building Beyond Bricks: By focusing on the sensory journey and the refined identity established through branding and label design, Shah is moving beyond the traditional brick-and-mortar industry. He is building a legacy not of static structures, but of curated, high-end experiences designed for connoisseurs and discerning travellers.
Barmer Wines and Gogunda Whisky are therefore more than just new ventures; they represent the next chapter in a design language that Harnil Shah has helped shape-one that consistently prioritises thoughtfulness, authenticity, and a dynamic dialogue with its surroundings, regardless of the industry.
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Published by HT Digital Content Services with permission from PNN.