New Delhi, Nov. 29 -- Shark Tank-featured haircare brand targets public markets
Mumbai (Maharashtra) [India], November 29: Ravelcare Limited, a bootstrapped digital-first beauty and personal care (BPC) firm, known for customised haircare and skincare experiences in India, has announced its plan to launch an Initial Public Offering (IPO) on 1 st December 2025 , marking a milestone in its journey from a Popular Reality TV Show stage to India's public markets. With a listing proposed on BSE SME , the company aims to raise capital through a Fresh Issue of up to 18,54,000shares at an issue price of Rs.130 , aggregating up to Rs.24.10Cr .
A Journey Fueled by Purpose & Personal Care
Ravelcare's story began when founder Ayush Varma observed a recurring pattern among friends, family, and colleagues - hairfall, scalp sensitivity, dandruff, pigmentation, and the fatigue of trying generic "one-size-fits-all" products that rarely worked. These conversations revealed a deep consumer gap: India's beauty market was crowded, but not personal .
Motivated by this problem, Ayush envisioned "Ravel" - a name that symbolises both entangling and untangling - reflecting the brand's mission to simplify the overwhelming world of personal care through precision, personalisation, and science-backed formulations .
Starting with limited resources, Ayush collaborated with expert formulation labs, chemists, and third-party manufacturers to design products built on real consumer data and clinical insights. What began as a personal mission slowly evolved into a brand loved across India.
Appearance at Shark Tank India: The Defining Moment
Ravel's big break came when Ayush pitched the brand on Shark Tank India (Season 2). He asked for Rs.75 lakh for a share of his business, laying out a vision of personalised haircare rooted in data, honest ingredients, and a digital-first distribution model. Investors across the panel were intrigued by the massive untapped opportunity: a growing number of consumers rejecting cookie-cutter personal care products.
The episode cemented Ravel's position in the D2C beauty ecosystem. Post-Shark Tank, Ravelcare saw a significant uptick in brand awareness, digital traffic, and customer engagement - the exposure proving to be a turning point in accelerating their vision.
Ravelcare has established itself as a differentiated player in the beauty and personal care market through a Digital-First D2C Model , Data-Driven Formulation , Personalisation , Scalable Infrastructure , Pan-India Reach & Global Ambition and Customer Loyalty .
Mr. Ayush Varma, Managing Director
, said:
"From speaking to friends and family about their hair and skin concerns, to presenting Ravel on Shark Tank, this journey has always been about more than business - it's about care, trust, and solving real problems. Today, as we move toward an IPO, we do so with a mission: to democratise high-quality, insight-driven beauty solutions for millions."
For the six months ended September 30, 2025 , Ravelcare reported Revenue of Rs.1,439.76 lakh and PAT of Rs.319.59 lakh , while for the full Financial Year 2025 , the company delivered Revenue of Rs.2,497.89 lakh and PAT of Rs.525.52 lakh .
Incorporated in 2018 and headquartered in Maharashtra, Ravelcare Limited is a digital-first beauty and personal care brand focused on haircare, skincare, bodycare, and scalp care. The company is now on track to list on BSE SME , embarking on its next chapter of growth.
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Published by HT Digital Content Services with permission from PNN.