United States, March 31 -- For more than 30 years, The Kids' Cancer Project has worked to improve outcomes for children with cancer by funding groundbreaking research in Australia. Since the charity's founding, survival rates for childhood cancer have risen from 55% to 87%, a testament to decades of scientific advancement and the generosity of donors who power the organization's mission. Because The Kids' Cancer Project is funded entirely through donations, understanding how, when and why supporters choose to give is critical. To strengthen donor engagement and ensure every contribution makes the greatest possible impact, the organization turned to SAS Customer Intelligence 360Using SAS Customer Intelligence 360, the data and analytics team...