United Arab Emirates, July 10 -- Tech Mahindra has announced the launch of the digital platform 'Blockchain based Contracts and Rights Management System' (bCRMS) for the global media and entertainment industry. It will enable production companies and content creators to track revenue, royalty payments, manage rights and address piracy by using IBM blockchain. Tech Mahindra's bCRMS platform is built on open source Hyperledger Fabric protocol and uses techniques like content hashing and forensic watermarking to track and trace content.
Published by HT Digital Content Services with permission from Pivotal Sources....