Swaraj Tractors extends association with MS Dhoni; partnership enters a new strategic phase
India, Feb. 23 -- Swaraj Tractors, a part of the Mahindra Group, today announced the renewal of its partnership with MS Dhoni as the brand's endorser. Built on shared values, the association has grown into a strategic pillar of Swaraj's brand evolution, ever since the former Indian Skipper chose a Swaraj tractor for his own farm operations - adding authenticity and real-world credibility to the partnership.MS Dhoni has enhanced Swaraj's brand visibility and strengthened customer consideration for the brand. His rooted persona, strong credibility, and dependable image align closely with Swaraj's core values of being powerful and trustworthy. The extended partnership will see Dhoni feature in Swaraj's upcoming integrated campaigns across plat...
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