France, April 7 -- In a world where digital beauty filters and AI tools can instantly create idealized images, BASF's "Beyond Beauty: Authentic+" concept - set to make its debut at in-cosmetics Global in Paris from April 14 to 16, 2026 - invites a return to authenticity. "At BASF, we believe personal care should empower people to feel comfortable in their own skin, beyond any digital ideal," said Dr. Boris Gaspar, Head of Market Development, Personal Care EMEA. "With Authentic+, we're redefining beauty as something deeply personal and emotionally resonant, building on our longstanding expertise in skin sensorics and emotion-based methods."Rather than competing with digital image manipulation, BASF spotlights personal care that nurtures the ...