United States, March 13 -- Ding Ding Integrated Marketing Services (HAPPY GO), the Far Eastern Group-affiliated loyalty and rewards platform with over 10 million members, has selected SAS Customer Intelligence 360 to modernize its marketing operations and deliver real-time, customer-centric engagement at scale. The upgrade marks a major shift away from linear, single-wave campaigns to an adaptive, real-time model that automatically responds to customer behavior. Using SAS Customer Intelligence 360 HAPPY GO has accelerated campaign planning and execution by four times, and a 20 percent lift rate.HAPPY GO Enters a New Phase of Data-Driven MarketingAs HAPPY GO's membership grew from three to more than ten million, and marketing channels and ca...