United States, March 27 -- Accenture announced an investment in DaVinci Commerce, a leader in agentic AI-powered commerce-a rapidly emerging channel, where AI systems increasingly shape how products are discovered, evaluated and purchased. The investment, made through Accenture Ventures, includes a strategic partnership with Accenture Song.As AI becomes a primary interface for shopping, commerce is shifting upstream-from human-led search and browsing to AI agents that research, recommend and increasingly transact on behalf of consumers. This evolution is opening a new competitive arena of agentic commerce, where brands must be designed not only for people, but for how AI systems interpret, recommend and act.Through the partnership, Accentur...