New Delhi, March 4 -- Women are at the forefront of India's online shopping evolution, with 60% actively making purchases online, outpacing their male counterparts and accelerating the adoption of digital commerce. According to How India Borrows 2024 - A Study by Home Credit India, women, alongside Millennials and Gen Z, are shaping the future of e-commerce, supported by the increasing prevalence of embedded finance solutions that make borrowing faster and simplify the shopping experience.
Published by HT Digital Content Services with permission from Pioneer....