India, Jan. 29 -- A 30-year-old non-smoking Indian can secure Rs 1 crore term life insurance coverage for approximately Rs 10,000 to Rs 12,000 annually, working out to less than Rs 1,000 per month. Yet life insurance penetration in India remains among the lowest globally, leaving millions of families financially exposed to income loss from an earning member's death.

The disconnect between affordability and adoption has emerged as a critical financial security challenge. While term insurance premiums have remained competitive due to market dynamics and improved mortality data, awareness and uptake continue to lag, particularly among young professionals in their prime earning years.

"The cost-benefit equation strongly favours early purcha...