India, Dec. 19 -- Despite the talk of professionalism, and movies and web series that depict how family-owned businesses are ridden with greed, unbridled ambitions among members, arrogance, egos, hubris, jealousies, and large doses of manipulations and corruption, they survive, thrive, and are hugely-profitable. Not just in India but globally. A recent study finds out why? The single reason emerges from a quote from a book that is thousands of years old. It is from 'The Art of War' by the famed Chinese general, Sun-Tzu. "To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting."

This is exactly what family-run businesses are best adept to accomplis...