India, July 18 -- Garments that are upcycled, clothes that answer to the description of circular fashion or those which do not waste water - how often do we see labels flaunting these ideas?

Sustainable is a term often bandied about by different industries. And often times we, as consumers, wonder if it is nothing more than a marketing gimmick. However, the textile industry is stepping up its act from start to finish to ensure that sustainability and circular fashion extend beyond being mere words and become constructive actions.

Of course, there is a context and a reason why this particular industry needs to step up and get its act together. After agriculture, the textile industry is a front runner in the consumption of water. Accordin...