What would do the trick?
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India, Nov. 23 -- Ever since cinemas reopened in parts of India as part of the unlock process, a few new releases - including Hollywood films - have hit the big screen. Trade experts say regular Hollywood popcorn flicks will not help bring the crowds back to theatres, nor will small Bollywood releases. A star-studded pan-India film would do the trick, with good marketing.
The Diwali weekend saw the release of Suraj Pe Mangal Bhari, starring Manoj Bajpayee, Diljit Dosanjh and Fatima Sana Shaikh. The film was the first new Bollywood release following the opening of cinemas after the COVID-19 lockdown. Although the film received a lot of support from the film fraternity, it could not excite the audience much. According to a trade source, th...
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