India, Dec. 10 -- When it comes to the audio industry, podcast has become the new buzzword and a favourite. Being able to penetrate multiple geographies at the same time, podcasts have started gaining huge popularity. A combination of the terms, "iPod" and "broadcast," podcast is a significantly growing segment in the country's online entertainment sector and holds great potential for reaching new heights in the future.

Going as per the trends and official data, India has an internet user base of 500 million, out of which 40 million tune in to listen to a podcast. The market is led by the Apple Podcasts, which has around 5.5 lakh active podcasts in 100+ languages available for the users. However, the emergence of home-grown podcasting co...