Bhopal, April 6 -- Chief Minister Mohan Yadav stated that Prime Minister Shri Narendra Modi's water conservation campaign has become a mass movement nationwide. In Madhya Pradesh, the ongoing Jal Ganga Sanvardhan Abhiyan (Water Conservation and Ganga Rejuvenation Campaign) is witnessing overwhelming public support and increasing participation.

The Chief Minister launched the state-level campaign from Ramghat on the banks of the sacred Kshipra River in Ujjain on March 30. Dr. Yadav emphasized that the enthusiastic public involvement clearly shows that the state is taking a leading role in the Prime Minister's mission of "Water Conservation through Public Participation."

The state government is running this campaign based on the principle: ...