New Delhi, March 25 -- Online Shopping and e-commerce have become synonymous with the modern-day shopping experience but they come with their own set of concerns that an innovation is ready to address. The lack of first-hand product experience in online shopping often leaves customers dissatisfied, resulting in high volumes of product replacements and returns - a recurrent problem that the e-commerce industry has been facing for a long time. Three engineering students from Gujarat has joined hands to solve this problem with their innovative AR (Augmented Reality) solution.

Rajan Dhariyaparmar from Rajkot, Yash Kankoshiya from Surat, and Kaushal Dhragad from Bhavnagar, aim to make Augmented Reality simple and accessible enough to be exper...