India, Dec. 6 -- Uttar Pradesh Chief Minister Yogi Adityanath on Friday underscored the need to implement the 'One District, One Cuisine' (ODOC) concept to give each district a unified identity through its distinctive culinary heritage.

Adityanath, in a high-level meeting here, said, 'The 'One District, One Product' (ODOP) initiative, now a defining feature of 'Brand Uttar Pradesh', is set to advance to its next phase, ODOP 2.0, which will further boost local industries, self-employment, and exports.'

He noted that in the context of evolving global markets, modern consumer expectations, technological progress, and new benchmarks for quality and packaging, ODOP must be expanded in a more comprehensive, commercial, and outcome-driven mann...