India, Jan. 10 -- TikTok was picked by FIFA as the first "preferred platform" for video content on social media at a men's World Cup, the soccer body said. The World Cup tie-in will see creators get special access at the 48-nation tournament being co-hosted in 16 cities - 11 in the United States, three in Mexico and two in Canada - from June 11 to July 19.

FIFA said World Cup broadcast rights holders can livestream parts of the 104 games at a dedicated hub on the TikTok app, which has more than 170 million users in the U.S. "Additionally, a wide group of creators will receive the opportunity to use and co-create FIFA archival footage," it said. FIFA did not state the value of the deal, or details of any tender process and rival bidders. ...