India, May 8 -- The Coronavirus might have changed life for the entire planet but one thing has not changed, our penchant for catchphrases. The latest one made popular by political leaders, scientists and media columnists is 'the new normal'; as in we will all have to adjust to it once we have dealt with the viral scourge. Or whether we go back to work with social distancing as a norm even as the virus continues, something will be the new normal. The problem is that neither you or I have any clue about what this 'new normal' will be. However, the Indian automotive industry, days removed from a month of zero sales, believes that it will involve a lot more digital activity.

Of course, this brings up the question about how on earth you can ...