India, Jan. 22 -- In a world that is increasingly driven by consumerism, the rise of materialistic values among Generation Z, or Gen Z as it is often abbreviated has become a topic of growing concern. Gen Z as defined as the age group between the mid-1990s and early 2010s, has grown up in an era that is undoubtedly dominated by social media, influencer culture, and hyper-connectivity.

While technological advancements have brought undeniable benefits, they have also fostered a culture that often equates self-worth with possessions and appearances. Gen Z must reassess these values and prioritise more meaningful aspects of life. The rise of social media platforms such as Instagram, TikTok, Facebook, and many more have created an environment...