India, Dec. 26 -- India's economic narrative has long been dominated by metropolitan centres - Bengaluru's tech campuses, Hyderabad's new projects, Pune's IT prowess, Mumbai's financial hubs, or Delhi's corporate corridors. These cities drove growth through concentration of capital, talent, and infrastructure, yet the model seems to have reached saturation. The next growth story is not coming from the metros but the small villages where Bharat thrives.
Small But Impactful
Nearly 65 per cent of India's population lives in small towns and rural areas, yet they contribute only 45 per cent to GDP, showing massive untapped potential. Credit growth in tier-2 and tier-3 cities rose 14-17 per cent year on year in FY24 versus 9 per cent in metros ...