India, Dec. 7 -- Whatsapp or Wassup or What's up? Chances are that the first two words would be understood as an endearing form of social communication than the friendly and decidedly sincere warmth of the latter. And in a world dependent on texting in 140 words, who wants the complexity of a curl with a knobhead? So long as it sounds all right. That then is the tragedy of the apostrophe in times of instant and individual grammar - the finesse of civility, of indicating possession, ownership and holding up missing words, yielding to the mass plurality of acceptance. McDonald's is not about ownership of a certain type of burger but all burgers, or McDonalds. Perhaps, this is why one of the oldest crusaders for correct punctuation, retired ...