India, Oct. 29 -- India's philanthropic story is often told through the lens of its most visible actors: corporate social responsibility (CSR) contributions, high-net-worth individuals, or global foundations. These streams remain critical pillars of support for the nonprofit ecosystem. Yet, alongside these, there is a quieter but equally powerful force: Everyday giving, encompassing financial contributions and volunteering from regular citizens.
Engaging everyday givers creates a ripple effect. When nonprofits offer flexible, meaningful ways for people to get involved, through time, money, or skills, they unlock a multiplier effect across all areas of support. A recently launched collaborative study, titled UDARTA: EG, conducted by 13+ soc...