Survival of the Quickest
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India, May 17 -- Corona has taught us the basic rules of the nature - ones that we probably had forgotten: "It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change." This lesson is equally important for the brands, of course, with a small rider - "To survive and thrive, brands must not only adapt to the new environment but also do it quickly enough."
In the Covid-19 era, agility and speed of response will decide the fate of brands. Companies reacted to Covid-19 from a range of emotions. From the feeling of uncertainty and sense of retreat to confidence and surety, companies travelled the full circle. While some adopted 'wait and watch policy,' others were quick to accept the ...
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