India, Oct. 30 -- SBI Life Insurance has amplified the message to make breast health 'a living room conversation in every household', on a global stage by setting a "Guinness World Recod". Using a record 1,191 'Hug of Life' hot water bags to create the largest mosaic spelling out the message ie "Take A Breast Self-Exam with Thanks-A-Dot", the effort not only reinforces the importance of early detection and self-care but also sparks vital conversations about women's health that need to be normalised in India.

The record-setting formation was witnessed by notable attendees, including Amit Jhingran, MD ; CEO, SBI Life Insurance, Mahima Chaudhry, Indian actress and breast cancer survivor; Ravindra Sharma, Chief of Brand, Corp Comm ; CSR, SBI...