India, April 27 -- Artificial Intelligence, a game-changer in the 2024 Lok Sabha polls, has revolutionised traditional campaign strategies. The era of candidates personally visiting voters' homes and engaging in conversations over tea, even after a five-year hiatus, has given way to a more technologically advanced approach.

Social media played a pivotal role in the 2014 election. However, the advent of AI and the potential use of deepfake videos in India's 2024 elections could be game-changers. These videos, capable of blurring the lines between truth and falsehood, have the potential to significantly impact the trust and integrity of the electoral process.

Political parties and candidates have understood the power of AI in the run-up t...