New Delhi, April 14 -- Carrier Midea India has signed national film icon Rashmika Mandanna as the brand ambassador for its Midea HVAC segment, marking a major push to strengthen its presence in the Indian air conditioning market.
This strategic collaboration arrives at a time when the Indian HVAC sector is experiencing robust growth, spurred by urban expansion, rising incomes, and increasing demand for energy-efficient solutions.
Midea, known for its cutting-edge technology and smart cooling performance, aims to capture greater market share through this high-impact endorsement.
Rashmika will headline the brand's latest 360-degree campaign, "Yeh Air Conditioner Nahin, AI Conditioner Hai," which will span TV, digital, print, and retail. Ca...