India, July 18 -- Public Relation Society of India, Delhi Chapter organised a workshop on 'Optimisation and Effectiveness of Media Investments' at Himachal Sadan for media and corporate communication professionals as a part of PRSI Delhi Chapter knowledge sharing initiative named 'Under the Shadow of Banyan Tree' series. The event witnessed a footfall of about 60 participants from public relations departments of PSUs, government and other media agencies.
The workshop was moderated by Vineet Sodhani, CEO, Spatial Access Pvt Ltd, who talked about emerging media trends and said that it is a misconception to believe that greater spending on advertising will always lead to the product being good or consumer worthy.
Naresh Kumar, Chairman, PRSI...