New Delhi, Jan. 29 -- In the intense race to wrest power from Aam Admi Party (AAP), the Congress which ruled 15 years and BJP which has not been in Delhi politics for about three decades now and incumbent AAP looking forward to retain itself have gone for an aggressive campaign by making optimum use of the available social media platforms. Digital platform has become the primary battleground for political messaging, overshadowing traditional forms of campaigning for the February 5 Delhi assembly poll.
An analysis conducted by The Pioneer highlights the increasing reliance on digital reach by these political parties, with the BJP leading the charge in terms of spending on platforms like Facebook, Google, and YouTube.
Sources aid BJP has al...