Phygital is the way forward'
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India, May 29 -- As the country limps back to a sense of normalcy, I spoke with Balbir Singh Dhillon, Audi India's boss about how he believes the luxury car market in India will proceed. To start with, over two-thirds of Audi's workshops are open as are half of the showrooms that are following all social distancing norms. But Dhillon says that there are challenges, not just social distancing, inside showrooms, but other norms such as the rule in Chennai that car showrooms cannot use air-conditioners. "There are some unique challenges in some states", he says.
But what about car sales? Not a single unit was sold in April. In fact, one mustn't forget that no cars could even undergo routine servicing. Audi India, like several other manufact...
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