New Delhi, April 4 -- After prominent women personalities like Paralympic medallist Deepa Malik and Bollywood actor Neha Dhupia, it is now former footballer Bhaichung Bhutia who has joined the ranks in the fight against vaping and the promotion of new-age tobacco products among Indian children and youngsters. Bhutia's endorsement adds substantial weight to the cause of Mothers Against Vaping, said the group, a united front of concerned mothers that aims to combat the promotion of e-cigarettes, vapes, electronic nicotine delivery systems and heat-not-burn products among Indian youngsters.

The group said, "His (Bhutia) involvement is anticipated to amplify the impact of the cause, shedding more light on the escalating problem of new-age toba...